BEHIND THE SCENES- STUART TV ADVERTISEMENT - Regal Pet Health | Pet Care For Dogs | Pet Care For Cats
On set

On set


By now many of you know that we have shot and launched our very first TV ad, featuring Stuart, the little Jack Russell with the big heart. Stuart was one of our very first testimonies of the efficacy of the Skin Care Remedy and we’d been keeping in touch with Wet Nose Animal Rescue Centre for the time that he was there with them. We first ran his story in magazines such You, Huisgenoot, Sarie, Garden and Home, Fairlady, SA Pet Pages and more. After this, our info-line was inundated with calls about the little Jack Russell with the terrible skin condition. People wanted to know what he used to recover so well. They had dogs with similar symptoms and had tried everything possible without success, that wasn’t working and then they tried the Regal Skin Care Remedy and found that it worked!

Our Skin Care Range had become so popular and had become Regal’s bestselling line. We were doing so well, that we had made enough to shoot a TV commercial and thought that there would be no better product to feature than our best-seller. Behind the scenes we thought about what angle we wanted the advert to take on and decided that featuring our favourite testimonial was the best way to go. We contacted Veronica at Wet Nose and asked her about Stuart, how was he doing, was he still happy, still healthy etc We were pleased to find that Stuart was doing very well ( so well in fact, that he had gained a few too many kilo’s living the good life! If Stuart was to be featured in our ad, he would need to shape up and we promptly put him on the Weight Loss Remedy.) Once he was ready, Veronica and her family, along with Stuart, made their journey down to Cape Town and filming began in a cosy little guest house near the beach.

It was a cold, Cape Town, winter’s day and at one point, the wind almost blew the tent away! Stuart behaved like a true star throughout all this though! He was very easy to film, listened well to Veronica and lapped up all the attention from the crew.

Once filming was over, Stuart enjoyed his first time at the beach and made his way home. We were all very excited to see the end result of the hard day’s ‘work’ of shooting. And let me tell you, it did not disappoint – see the final advert here.


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